Overview
KODEQ is a responsive website and service discovery concept designed to help visitors understand what’s offered quickly, build trust, and take action—especially on mobile, where attention drops fast.
My role: UX structure + UI design (information architecture, section hierarchy, responsive layout, and conversion-focused content structure).
Timeline: 7–8 weeks
Platform: Responsive Web
Deliverables: Page structure, key sections, UI direction
Tools: Figma
The problem
Service websites often fail because visitors can’t quickly understand what’s offered, who it’s for, and what to do next—creating confusion, high bounce, and low inquiries.
Goals
- Make services scannable in seconds (clear hierarchy)
- Improve trust with structured proof + clarity
- Guide users toward action with obvious CTAs
- Ensure layout works beautifully on mobile
Process
1) Audit + structure
Defined the core pages/sections and simplified the navigation into a clear service discovery flow.
2) Service hierarchy
Grouped offerings, tightened copy blocks, and built a “what / for who / next step” pattern.
3) Responsive UI
Designed responsive sections and consistent components to keep scanning fast across breakpoints.
Outcome
A responsive web experience that makes services easy to scan, easy to trust, and easy to act on—built around clear hierarchy, structured content, and a conversion-friendly CTA path.
